Become the leader you were meant to be.

Executive coaching to help startup leaders solve their most important challenges and perform at their highest potential.

Hi! I'm Brian.


I am an executive coach who helps early-stage founders grow into more effective leaders. I previously started and ran Fitocracy, one of the largest fitness social networks of its time, and sold it in 2015. Afterwards, I joined 500 Startups as a venture partner and later led major product initiatives at Credit Karma and Eaze.

I have coached founders and leaders of early stage startups that have raised money from Andreessen Horowitz, Sequoia, Y Combinator, Techstars, RRE Ventures, and 500 Startups. They span across fintech, health & wellness, enterprise, SMB, gaming, and ecommerce, among others.

Clients come to me because they feel stuck somewhere in achieving their goals as leaders. My job is to help them identify what's blocking them and develop new skills so they can succeed. If that describes your situation, let’s chat.

Here’s how I can help

Increase your performance as a leader

Enhanced leadership starts with understanding yourself better. I will help you introspect so you can understand what’s tripping you up and where your unique advantages lie. Together, we’ll boost your self-awareness and build new insights so that you can move with clarity and purpose.


Take refuge from the chaos

As a leader, the pressure to succeed can take an enormous toll on your confidence and sense of self. Coaching provides you with a safe, private container where you can be completely honest and vulnerable. It's only from there can you grow more resilient, gain insight, and take control.

Get equipped with practical tools

My years as a founder, investor, and operator have taught me how to effectively manage teams and most importantly, myself. As my client, you will get all the tools I know to make better decisions, communicate more effectively, and lead your team with focus.


Create momentum to win

When you don’t have a plan, it's easy to get stuck. And then everything slows down. I will help identify the goals most important to you, develop a plan, and make sure you take the right actions to keep moving forward.



Sarah Park, MeetEdgar

“It's so valuable for every business leader to find an impartial, non-judgmental person who can reflect back to you the impact you're having on your business and team... and even more so if that person is Brian!

Working with Brian has helped me stay accountable to my commitments both to my company and to myself. He's not afraid to call me out when I'm acting against my values or the needs of my team/stakeholders, and he does so in a way that's compassionate and results-oriented.

If you're looking for a business coach, I highly recommend contacting Brian. He brings a lot of his own experience and perspective to the table and will challenge you to grow right away.”


Nathan Bashaw, Substack

“Brian is extremely helpful.

In the past I've been interested in coaching (it's definitely therapeutic to talk about problems with an objective third party) but a little skeptical of how much improvement it would actually make in the quality of my life and work. Brian does an amazing job translating ideas in conversations to tactical improvements you can make to be a better collaborator, leader, and friend. I'd definitely recommend him to anyone seeking coaching.”


Elliott Perry, Stream Labs

“A coaching call with Brian is like an oasis amid the chaos of life; time set aside to deep dive on the things most important to you and come to realizations that lead to actions with impact.

Whether it be breaking through professional plateaus, optimizing personal development or even just sharing feelings that are difficult to find a safe space to voice elsewhere, Brian is your steward to navigating everything on your mind.

Considering coaching but unsure? Take the first call with Brian. Future you will thank today you.”


Dave Yen, NewCo

“What I really appreciate about Brian is that he’s been a founder before. I know that when I’m talking to him about my experiences and the day-to-day rollercoaster of being a founder, he truly gets it; yet he still offers a unique perspective, along with operating frameworks, to help me problem solve and better manage my stress. I always feel better after a coaching session with him.”


Max Coleman, Daocloud

“Brian has saved me a ton of time, money, and pain. Having been a successful founder, he not only knows what it's like to be in my shoes, but he has also gone much further down the path. It's invaluable to have a resource like him. He's great at boiling down the most important and impactful areas to focus on, and in doing so makes the best use of our time together.”


Calum Forsyth, Seed Haus

“Brian’s experience as a founder, operator, and VC investor is of huge value in the context of coaching. Brian is able to help unpack challenges and examine situations through a suite of lenses. Working with Brian has really helped me level up in a leadership capacity, we have unlocked fundamental insights about myself and how I can best serve our portfolio founders. I’m thrilled to be working together and often find myself looking forward to our sessions.”

Let's Chat

If you’re interested in learning more about how coaching can help you reach your goals as a leader, send me a message. I look forward to hearing from you.

Send me a text if you want to get in touch faster.

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