Transform into the leader your startup needs you to be.

Executive coaching to help startup founders scale into high-performance leaders.

Brian Wang, executive coach

Founders I've worked with

  • Prepared
  • Gridware
  • Medal
  • Vinovest
  • Northstar
  • Elicit

Hi, I'm Brian.

I'm an executive coach for early stage founders who've proven they can build product but are now learning to build the machine. You know the patterns: decision-making slows to a crawl, standards slip, your best people get frustrated, and you're still the bottleneck in your own company.

I work with founders who are ready to move from hero mode to actual leadership, which means facing the hard conversations, managing their own reactivity, and building teams that perform without constant intervention.

I previously founded and sold Fitocracy, one of the largest fitness social networks of its time. I later led product initiatives at Credit Karma and Eaze as they were scaling. I've been the bottleneck CEO and the scaling leader. Now I help founders make that shift intentionally instead of painfully.

More about me

How I can help

01

Build a team that actually performs

You've hired smart people, but the team isn't gelling. People aren't taking real ownership. You're not sure who's truly bought in versus just going through the motions.

We'll work together to: Get clear on what high performance actually looks like for your team and your stage. Build the muscle to give direct feedback early and often. Turn implicit standards into shared culture that scales beyond you.

02

Make better, faster decisions

You oscillate between authoritarianism and democracy. You're waffling on decisions while your team gets frustrated waiting for direction. You're stuck being the bottleneck in your own company and you're not sure how to get out.

We'll work together to: Shift from approval-seeking to clear ownership. Build frameworks for who makes what decisions and when. Help you lead from strategy instead of staying stuck in execution mode where only you can move things forward.

03

Master the inner game

The board grills you and you spiral for two days. Your A player seems unhappy and suddenly you're questioning everything. You toggle between overconfidence and imposter syndrome. The emotional whiplash is exhausting and it's leaking into how you show up with your team.

We'll work together to: Recognize your patterns when you’re triggered. Build practices that help you stay grounded in the chaos. Shape the role so that you help the company succeed while also enjoying the process.

Brian immediately made me feel at ease. He is a former startup founder. He understands the needs and the stressful times of an early-stage startup. In the last eight months, we've gone through some pretty amazing times together, going from 6 people to now 27 and raised our Series A round.…

Anthony Zhang
VinoVest

This testimonial will sound a little corny, but I mean every word. When I first reached out to Brian, I was 18 years into my professional career, having led a venture fund and several companies, and yet, secretly afraid, anxious, and frustrated about my leadership.…

César Salazar

As a finance professional, I measure things in terms of ROI and I can say hiring Brian as my executive coach has been the best investment I have made in the last year. Brian is an excellent listener who offers the tools and ideas I need to help me do the deep work of becoming a better leader.…

Justin McLoughlin
AirCFO

Read more from clients

Recent writing

All posts

A Founder's Guide To Navigating A Difficult Fundraise

This is a guide for you, the fundraising founder, on how to get through a difficult fundraise. It’s split across three sections: taking care of yourself, working with investors, and leading the team. My hope is that this guide helps make your fundraise more likely to succeed while staying healthy throughout the process.

Moving fully toward the Inner Critic

This created an insight: moving toward the source of our discomfort is what leads to freedom. As many wisdom traditions tell us, it’s resistance that creates our suffering. Coming from this stance casts a new light on much of the standard advice on working with the Inner Critic. Reframe the statements! Practice self-compassion! Question the assumptions! Make no mistake, these are all wonderful practices. But they fall short when their intent is to avoid the Critic. Paradoxically, moving fully toward what’s there is the key to internal spaciousness.

Stay in touch

Schedule a consultation

If you're interested in learning more about how coaching can help you reach your goals as a leader, reach out to schedule a call. We'll spend the time to discuss your primary challenges and create a roadmap for how to overcome them through coaching.

Coaching engagements generally start at $2,000-$4,000 per month.

Send me a text if you want to get in touch faster.