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About me

I started my first company, Fitocracy, in 2010. It was one of the most popular fitness social networks of its time. We raised over $2M, built a talented team, and most importantly, made an impact for over 2 million people in their quests to improve their health. It was around this time I started working with my own executive coach, a wonderful woman named Anamaria Nino-Murcia, who helped me do my most important work: discovering myself as a leader. That work let me start to understand what it means to live and work consciously.

After Fitocracy, I went on to work as an investor at 500 Startups and a product leader at category-defining companies like Credit Karma and Eaze. During this period, I saw how common it is for leaders and teams at fast-moving startups to struggle, despite the success.

I am now an executive coach whose mission is to help startup leaders perform better through greater self-awareness. I believe we do our best work when we focus on consciously growing into our unique strengths. Let’s work together to do just that.


Let’s chat

If you’re interested in learning more about how coaching can help you perform better as a leader, please schedule an introduction call. I look forward to hearing from you.

P.S. You can always send me a text or email me to get in touch faster.